Pete Wendell Profile Pic
Pete Wendell Profile Pic
Pete Wendell Profile Pic

Understanding and designing with, not just for, people creates a return on investment via a return on behavior.

- Pete

- Pete

Pete W.

Fractional Leader, User Experience & Design Strategy

Fractional Leader, User Experience & Design Strategy

Verified Experience Strategy Leadership

Previously at

Orfield Laboratories, W. R. Berkley Corporation, Walgreens

Chicago, IL

Central Time (CT)

Member since 2026

Expertise

Strategic Research & Design

Human-Centered Design (HCD)

Behavioral Systems Design

Executive Stakeholder Management

Team Building and Mentorship

Healthcare

Financial Services

Strategic Research & Design

Human-Centered Design (HCD)

Behavioral Systems Design

Executive Stakeholder Management

Team Building and Mentorship

Healthcare

Financial Services

Bio

Pete brings 15+ years of experience transforming how organizations discover, understand, and act on user insights. His focus is behavioral research design that scales—enabling organizations to create the systems, practices, and team capabilities that turn user understanding into sustainable competitive advantage.

He specializes in understanding individual and organizational behavior in:

  • Healthcare

  • Financial services

  • Insurance

  • Enterprise software

  • Consumer products

From leading mixed-methods studies that drove $23M in new credit card sales at Walgreens, to helping Whirlpool achieve $20M sales lift for their cooking category, to building design and research capabilities at insurance group WR Berkley, I help organizations move from ad-hoc insights to sustainable, strategic impact.

Understanding and designing with, not just for, people creates a return on investment via a return on behavior.

- Pete

- Pete

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