I work with Design Leaders at fast-growing tech companies who are facing a painful paradox: their teams are busier than ever, but their impact feels stuck. They're shipping pixels, closing tickets, and burning out—but the big, needle-moving strategic work isn't getting done.
Their teams are trapped in "Automated Chaos"—using powerful tools and talented people to amplify existing dysfunctions. The result is a design culture of frantic activity but little strategic influence.
As a Design Leadership Coach and Advisor, I help leaders move their teams from chaos to clarity. I don't just give advice; I partner with you to redesign the underlying "operating system" of how your design team works. My job is to help you install a culture of focus, intention, and sustainable innovation.
My work focuses on three key areas:
1. Strategic Influence: I help you elevate the design function, ensuring your team's work is perfectly aligned with business strategy and that you have a powerful voice in the C-Suite.
2. System Design: I help you redesign your team's core rituals—design critiques, planning sessions, and cross-functional collaboration—to eliminate friction and create effortless momentum.
3. Team Coaching: I coach your emerging design leaders and managers, leveling up their skills so the new, intentional culture thrives.
