Virginia is a Head of Marketing who has built a $21M international brand. With over two decades of experience heading marketing departments in Marketing Strategy, Brand Storytelling, Team Leadership and Coaching, Business Management, and Positioning, Virginia understands that what drives growth is more than what meets the eye. She offers a coherent, human-centered marketing strategy alongside strategic operational implementation.
Having worked with Fortune 500 companies and led marketing efforts across 19+ countries, she has deep expertise in building international brands. She has also served as a consultant for diverse organizations, including a large nonprofit with over 4,000 members, emerging startups, and midsized companies. Virginia integrates strategic thinking, business development, human behavior analysis, and storytelling to help organizations maintain a competitive edge.
Her ability to interpret numbers and trends, identify key market needs, and position brands with clarity and differentiation sets her apart. She has developed strategic marketing frameworks for Fortune 500 companies as well as in her consulting engagements. Her unique skillset integrates strategy, agency and team management, and hands-on execution, spanning product launches, advertising campaigns, B2B initiatives, case studies, and innovation rollouts.
Virginia holds training and certifications from eCornell in Social Media Strategy, Marketing and AI, along with advanced storytelling training from Robert McKee, a renowned advisor to Fortune 500 companies.
A lifelong marketer, she believes that strategic marketing must be executed with excellence and that having the right teams, infrastructure, positioning, and storytelling foundation is essential for sustained competitive advantage.
